The word WOKE is a noble one, hence fully deserving of a high degree of integrity with any enterprise related to it. That is what is what we commit to.
AWOKN is my second fashion line dedicated to empowering women and girls through the partnership of Non Profit Organizations. The first one, called Le Dessein entails featuring artwork by young girls from the Developing World on our fashion, then contributing a portion of our profits to their education.
Why the fascination with empowering women and girls you asked? Well, blame my mother for it (enclosed photo). She inculcated in her children the vital importance of educating women and girls and the many ramifications it offered not just socially and culturally, but also a high sense of self dignity and respectability.
I am also still recovering from my first life of ten year spent in banking. Remission, I am finding out takes a long time, but offers a penance filled with beauty.
Founder & C.E.O