OUR FOCUS

WOKE – An activist for social and human justice.

AWOKN is an ethical fashion line that contributes 50% of its profits to non-profit organizations that are devoted to empowering marginalized communities.
Our process features empowering messages on our fashion that combine a charity’s mission along with the use of the word WOKE. We then contribute 50% of our profits to the partnering organizations. Please review our process here.
The causes we are committed to relate to the followings: People of Color, Women and Girls, and The LGTBQ and Muslim Community.
We are dedicated to the support of those communities and invite non-profit organizations with the same vision to help achieve those goals. Contact us here.

 

PEOPLE OF COLOR

  • Wealth, Employment, Education, Criminal Justice, Housing and Healthcare are among the causes of economic disparities.
  • Blacks for instance with college degrees, are twice as likely to be unemployed as all other graduates.
  • Median wealth for black Americans will fall to $0 by 2053, if current trends continue. Latino-Americans, who are also experiencing a sustained downward wealth slide, will hit $0 about two decades later.
  • Blacks make up only 13% of the population, and represent about 40% of the prison population. As a result, 13% of them have lost their rights to vote.

Learn our funding process here and contact us if you would like to partner up.

 

WOMEN AND GIRLS

  • The ways women are subject to oppression are through lack of equal pay, types of jobs, male power, body image, affordable childcare, and access to safe, legal, affordable abortion and birth control.
  • According to some studies, 1 in 3 women has been a victim of some form of physical violence by an intimate partner, and one in six will be the victim of an attempted or completed rape.
  • The Family Medical Leave Act provides up to 12 weeks of unpaid leave, but fewer than 40% of workers qualify for it.
  • Women are also 51% of the population, but make up only 19% of Congress and 25% of state legislatures - despite the fact that they have different legislative priorities than men, and are more likely to introduce bills addressing the needs of women and children.

Learn our funding process here and contact us if you would like to partner up.

 

LGTBQ COMMUNITY

  • 42% of people who are LGBT report living in an unwelcoming environment.
  • 80% of LGTBQ and lesbian youth report severe social isolation.
  • 6 in 10 LGBT students report feeling unsafe at school because of their sexual orientation.

The recent victory in Virginia by the first openly transgender candidate to the state legislature, though a very commendable feat, masks some the renewed oppression that LGTBQ and transgenders. In fact this somewhat surprising victory is mostly likely a form of reprisal against Donald Trump's staunch agenda again that community - such as not allowing transgenders to serve in the military or Jeff Session's recent announcement regarding no longer protecting transgenders from employment discrimination.

Learn our funding process here and contact us if you would like to partner up.

 

MUSLIM COMMUNITY

  • According to the FBI, Muslims are five times more likely to be the victim of a hate crime today than before 9/11. A 2012 found that 55 percent of Arab American Muslims have experienced discrimination and 71 percent fear future discrimination.
  • More than a decade after 9/11, despite a few sympathetic portrayals, underlying narratives in television and film continue to portray Muslims and Arabs as potential threats to U.S national security. Arab and Muslim identities are politicized, racialized and criminalized.
  • Even if at times inadvertent, these narratives make it easier to justify discrimination against Arab and Muslim communities in the United States and divide us as a country even as we seek to understand religious and cultural differences.

Learn our funding process here and contact us if you would like to partner up.